Taking place each year at the start of the summer in May, The Monaco F1 Grand Prix is one of the most exclusive and glamorous events in the world. By attending, one enters another world – one filled with celebrities, exquisite cars, luxury yachts, and impeccably dressed people.
The dazzling event prompts the question: how does a gentleman stand out in such a crowd and present himself as a bold cavalier at such exquisite events?
The Monaco GP is a 4-day marathon, not a sprint; everything you pack therefore needs to have a purpose in order to fit in. During the day, expect to be mingling at the hottest pool parties with some of the world’s most influential people, while at night you will be at some of the most exclusive nightclubs in the world.
We suggest you bring a different blazer for the club for each night, along with pastel coloured linen shirts, which will be cool enough for your daily activities and lavish nightclub appearances. For daytime apparel, be sure to bring several swim shorts in order to mix up your look. Our brand new collection of 209 Mare swim shorts is not only limited in numbers – making yours unique in Monaco – but is also made of the finest Italian fabrics. Check out our latest 209 Mare swim shorts collection for designs that are sure to impress and stand out.
To stand out during the day, you will need more than just exclusive swim shorts. Our brand new 209 Beach Blazer is wearable, innovative art that will highlight your bold personality and sense of style, even when you have had a few drinks on your yacht. Made to look fresh throughout the day, even when you jump into the water wearing it, our 209 Blazer will dress any bad boy who’s having a good time in an impeccably gentlemanly manner. All of our 209 Blazers are handcrafted in Italy and limited in quantity we produce, making yours an exclusive one-of-a-kind.
Pair your outfits during the day with a Rolex GMT Master II and your evening garb with a rose gold Audemars Piguet and you are sure to redefine notions of elegance for Monaco’s Grand Prix. On race day – especially if you are invited onto a terrace or yacht – wear a light beige suit, or one of our 209 Beach Blazers, and you are sure to impress even the most household names of the Grand Prix, which includes the likes of Cristiano Ronaldo, Flavio Briatore and even George Clooney.
In Monaco, on 28th May, refuse to play by the rules. Be imaginative, be refined and be unique. Conquer the faux pas of sartorial insipidity. Be 209 Mare.