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May Madness on the Côte d’Azure

Saturday 5th May 2018

The month of May marks the busiest of the year on the French Riviera. Combining the Cannes Film Festival, the Formula 1 Grand Prix Historique Monaco and the Formula 1 Grand Prix Monaco – and that’s not counting the smaller events. This is a time during which bumping into Justin Bieber outside of a club, sitting at the adjacent table to Cristiano Ronaldo at Cipriani or buying your Starbucks directly behind Emily Ratajkowski are every day scenes.

So, in order to simplify things for you, we put together a guide for how to navigate this crazy month from Saint Tropez to Monaco in 209 fashion.

 

The Cannes Film Festival starts Tuesday May 8th and wraps up on Saturday 19th of May. Between the 11th and 13th of May it’s the Historique Formula 1 Grand Prix in Monaco. Finally, the most important of them all – the Formula 1 Grand Prix in Monaco takes place from the 25th to the 27th of May.

Act 1 – Cannes Film Festival

Check in at the Carlton Hotel on La Croissette in Cannes for the Film Festival. You will be steps away from the Palais de Festivals, where the film festival is hosted, and on prime beachfront property. You will also be able to walk down to one of the beach clubs in the morning. We recommend checking out Baoli Beach who also run a very exclusive restaurant and club by the port. For any last minute, unique beachwear shopping check out Giacomo Masucci across the street of the Carlton Hotel. They have the best curation of exclusive beachwear collections from some of the best brands on the planet – including our collection of beachwear.

Act 2 – Grand Prix Historique

If you are planning to travel to the Historique Grand Prix in Monaco (highly recommended), skip the traffic and fly via chopper with Monacair, it’s a 14-minute delight and once on the ground, you will be transported by their fleet of Mercedes S Class’s to your race-day seats. This historic race showcases some of the most iconic cars and drivers from the past, so have your camera ready. Stay for dinner at Avenue 31 – an eclectic gem that isn’t pretentious but rather thrives on minimalism and the quality of their food and service. Located on avenue Princess Grace, Avenue 31 will not disappoint. Fly back to Cannes with a full stomach and a smile on your face. Day well spent.

Rest – St. Tropez

What to do between the Cannes Film Festival and the F1 GP you may ask? Use the week off to head down to Saint Tropez and get some rest before joining the 3-day festivities during GP weekend. You will need it. Saint Tropez offers a series of 5 star accommodations and incredible beach clubs. Our favorites however are the Byblos Hotel which, if you are still looking for trouble, hosts the famous nightclub Caves du Roy. Be warned – this nightclub will empty your wallet in a matter of hours, but it will have been totally worth it. During the day head over to Ramatuelle and have a lovely local lunch at celebrity hotspot Club 55 or for more action check out Nikki Beach (were we shot the SS18 209 Mare campaign) or Bagatelle Beach, a classic and the place to have the best truffle pizza in the world.

Don’t forget to bring your latest 209 Mare beachwear to flaunt your style at the beach club. The new Africa Collection Swim Trunks and the new men’s and women’s Towel Tuxedo will grab every eye in the room when you walk in.

The Final Act – The Formula 1 Monaco Grand Prix

Head back to the Monaco on Thursday May 26th to get settled in. Again, since there will be so many people attending it would probably be best to fly in by helicopter, either with Monacair or Heli Air Monaco. The place to stay for the race is either the classic and glamourous Hotel de Paris or the Fairmont which arguably has the best views of the track (tunnel and hairpin). The weekend at either will run you a cool €30,000 minimum, but who are we kidding, this is the most exclusive event on the global jet set calendar. When the race or the practice rounds/qualifying are not in session, spend the day partying at Sunset Beach (located at the Meridian Hotel) or Nikki Beach (at the Fairmont Hotel). If you want something quainter and to breathe some fresh air head down to La Reserve de la Mala or Anjuna Beach, both 20-minute drive from Monaco city center.

Restaurants tend to book out fast, so call well in advance. Maya Bay, Bagatelle and Crazy Fish or some of the local favorites during the Grand Prix and the places to casually bump into some celebrities. The million-dollar question however is where will you dance your ass off at night until sunrise? There are some classics like Jimmyz, Twiga and Sass Café which are always a safe bet, however this weekend in particular there are a few pop ups that can be quite fun. Our personal favorite is Raspoutine, the Roman and Parisian night-life institution. From the local scene, we like Twiga or Jimmyz, both have an incredible space and tend to attract the most exclusive clientele who having been coming here for years, including Justin Bieber, Will Smith, Leo DiCaprio and several F1 Race Drivers.

If you need any advice or help getting a reservation, please feel free to contact us directly. Our lifestyle concierge will try to accommodate any of your requests and can be reached at [email protected] 

If you find yourself in Monaco and having forgotten your beachwear and you would like to have one of our Beach Blazers, Towel Tuxedos, Swim Shorts, or Swim Trunks, we can deliver to you personally within two hours across Monaco. We will even bring it to the Beach Club or onboard your yacht.

 

After May you may want to see a doctor and take some time recover from Breaking The Rules In Style for a month.

 

 

The month of May marks the busiest of the year on the French Riviera. Combining the Cannes Film Festival, the Formula 1 Grand Prix Historique Monaco and the Formula 1 Grand Prix Monaco – and that’s not counting the smaller events. This is a time during which bumping into Justin Bieber outside of a club, sitting at the adjacent table to Cristiano Ronaldo at Cipriani or buying your Starbucks directly behind Emily Ratajkowski are every day scenes.

So, in order to simplify things for you, we put together a guide for how to navigate this crazy month from Saint Tropez to Monaco in 209 fashion.

 

The Cannes Film Festival starts Tuesday May 8th and wraps up on Saturday 19th of May. Between the 11th and 13th of May it’s the Historique Formula 1 Grand Prix in Monaco. Finally, the most important of them all – the Formula 1 Grand Prix in Monaco takes place from the 25th to the 27th of May

Act 1 – Cannes Film Festival

Check in at the Carlton Hotel on La Croissette in Cannes for the Film Festival. You will be steps away from the Palais de Festivals, where the film festival is hosted, and on prime beachfront property. You will also be able to walk down to one of the beach clubs in the morning. We recommend checking out Baoli Beach who also run a very exclusive restaurant and club by the port. For any last minute, unique beachwear shopping check out Giacomo Masucci across the street of the Carlton Hotel. They have the best curation of exclusive beachwear collections from some of the best brands on the planet – including our collection of beachwear.

Act 2 - Grand Prix Historique

If you are planning to travel to the Historique Grand Prix in Monaco (highly recommended), skip the traffic and fly via chopper with Monacair, it’s a 14-minute delight and once on the ground, you will be transported by their fleet of Mercedes S Class’s to your race-day seats. This historic race showcases some of the most iconic cars and drivers from the past, so have your camera ready. Stay for dinner at Avenue 31 – an eclectic gem that isn’t pretentious but rather thrives on minimalism and the quality of their food and service. Located on avenue Princess Grace, Avenue 31 will not disappoint. Fly back to Cannes with a full stomach and a smile on your face. Day well spent.

Rest – St. Tropez

What to do between the Cannes Film Festival and the F1 GP you may ask? Use the week off to head down to Saint Tropez and get some rest before joining the 3-day festivities during GP weekend. You will need it. Saint Tropez offers a series of 5 star accommodations and incredible beach clubs. Our favorites however are the Byblos Hotel which, if you are still looking for trouble, hosts the famous nightclub Caves du Roy. Be warned – this nightclub will empty your wallet in a matter of hours, but it will have been totally worth it. During the day head over to Ramatuelle and have a lovely local lunch at celebrity hotspot Club 55 or for more action check out Nikki Beach (were we shot the SS18 209 Mare campaign) or Bagatelle Beach, a classic and the place to have the best truffle pizza in the world.

Don’t forget to bring your latest 209 Mare beachwear to flaunt your style at the beach club. The new Africa Collection Swim Trunks and the new men’s and women’s Towel Tuxedo will grab every eye in the room when you walk in.

The Final Act – The Formula 1 Monaco Grand Prix

Head back to the Monaco on Thursday May 26th to get settled in. Again, since there will be so many people attending it would probably be best to fly in by helicopter, either with Monacair or Heli Air Monaco. The place to stay for the race is either the classic and glamourous Hotel de Paris or the Fairmont which arguably has the best views of the track (tunnel and hairpin). The weekend at either will run you a cool €30,000 minimum, but who are we kidding, this is the most exclusive event on the global jet set calendar. When the race or the practice rounds/qualifying are not in session, spend the day partying at Sunset Beach (located at the Meridian Hotel) or Nikki Beach (at the Fairmont Hotel). If you want something quainter and to breathe some fresh air head down to La Reserve de la Mala or Anjuna Beach, both 20-minute drive from Monaco city center.

 

Restaurants tend to book out fast, so call well in advance. Maya Bay, Bagatelle and Crazy Fish or some of the local favorites during the Grand Prix and the places to casually bump into some celebrities. The million-dollar question however is where will you dance your ass off at night until sunrise? There are some classics like Jimmyz, Twiga and Sass Café which are always a safe bet, however this weekend in particular there are a few pop ups that can be quite fun. Our personal favorite is Raspoutine, the Roman and Parisian night-life institution. From the local scene, we like Twiga or Jimmyz, both have an incredible space and tend to attract the most exclusive clientele who having been coming here for years, including Justin Bieber, Will Smith, Leo DiCaprio and several F1 Race Drivers.

If you need any advice or help getting a reservation, please feel free to contact us directly. Our lifestyle concierge will try to accommodate any of your requests and can be reached at [email protected] 

 

If you find yourself in Monaco and having forgotten your beachwear and you would like to have one of our Beach Blazers, Towel Tuxedos, Swim Shorts, or Swim Trunks, we can deliver to you personally within two hours across Monaco. We will even bring it to the Beach Club or onboard your yacht.

 

After May you may want to see a doctor and take some time recover from Breaking The Rules In Style for a month.

 

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