€325 off 209 Beach Blazer - use code 'BTRIS Summer' // 20% OFF 209 Swim Shorts - use code '20 OFF'



209 Lifestyle



A world-traveler, you’ve grown used to the feel of sand on your feet, the sensation of sunshine on your skin, and the mesmerizing sounds of exotic birds and lapping waves. You make your own rules, and break them like all others. You set the trends, you don’t follow them. Decadence. Luxury. Elegance. Make a scene on the beach this summer; whether in St Tropez or St Barth’s, sport 209 Mare – the latest byword for luxury – to stand out from the crowd.

Inspired by the sophistication of the art deco era and hand-made in Milano, 209 Mare attire is a new breed of fashion for the modern gentleman. Perfect in any exclusive beach setting, the 209 logo discerns a true gentleman from all others and signifies a seamless transition between the beach and club. Emerge from crystal-clear waters, slip into a 209 Blazer, roll up the surgeon-cuff sleeves and relax in comfort, safe in the knowledge that your appearance is flawless.

Only the finest materials are used in its production: the blazer’s inner lining is made from bamboo terry toweling, which is naturally antibacterial and exceptionally absorbent for increased functionality and comfort; the blazer’s shawl lapels are made from velvet and evoke a sense of class; chrome eyelets and French parachute cord characterize the swim shorts for aestheticism and integrity; and mother of pearl buttons underpin a meticulous attention to detail on both items. Experience the elevated traditions of men’s luxury beachwear. Experience 209 Mare.

Water-, sun- and wrinkle-resistant, the 209 Blazer is better suited to the beach than cocktails and coconuts. Blending a male bathrobe and a tuxedo, it redefines your beach image while ensuring ultimate comfort. The blazer’s unique tailoring allows for an elegant, practical fit and perfectly complements the 209 Swim Shorts, which are monochromatic to emphasize the high level of detailing that was put to use in their production.

If you’re going to break the rules, do it in style. #BTRIS

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